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Y Soft looks to surprise TEDxBrno visitors

Y Soft Corporation
Karen Lachtanski
Director, Global Communications
Y Soft became the main sponsor of this year’s interdisciplinary conference TEDxBrno 2013, already the third year of this event where novel ideas are introduced.

Fifteen guests from the most diverse fields of science, arts and business will speak at the conference which will take place on Saturday 11 May 2013 at the Reduta theatre. The focus of this year’s conference are topics associated with healthy lifestyle in the city, social implications of technology and research of non-traditional ways in the widest most possible sense.

Y Soft also prepared a non-traditional secondary program for TEDx guests with the intent to point out the environmental aspect of its product and the environmental attitude of society. Y Soft prepared a surprise for visitors of the TEDx conference, which due to huge interest was sold out in record time. "How paper feels in the trash bin" is the name of a creative concept which visitors will try out first hand in Reduta. Fun competitions with ecological themes are also prepared.

"We came up with the idea of a creative concept with respect to the target group of the conference. Our product focuses not only on saving money and time, but also the environment. Companies print less thanks to us, so we save the environment,“ says Iveta Pari from marketing and organizer of the entire event.

Y Soft looks forward to seeing you at the TEDxBrno 2013 conference.

Karen Lachtanski
Karen Lachtanski
Karen is part of Y Soft’s marketing team heading up PR, Analyst Relations and Content Marketing. Based in San Jose, California, she’s up early in the morning with a cup of coffee in one hand and a phone in the other in order to stay connected with teams in the Czech Republic and around the world.
View all posts by Karen Lachtanski

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