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New Y Soft Branding System

You may have noticed that our flagship solution, YSoft SafeQ, has a new look. The new YSoft SafeQ logo is part of an overall new branding system for Y Soft. Why do we have a new branding system?
YSoft-SafeQ-logo.png

Y Soft has grown significantly since the introduction of YSoft SafeQ in 2003. With the introduction of new capabilities in YSoft SafeQ, which is now a platform, the acquisition of a 3D printer company and our future plans, it was time to create a branding system that is inclusive of these new solution areas and our future plans.

Today, our branding system includes these brands: Y Soft, YSoft SafeQ, and YSoft be3D, our family of 3D printers and printing solutions.

YSoft-logo.png
YSoft-be3d-logo.png

YSoft-be3d-DeeRed-logo.png

YSoft-Ventures-logo.png

YSoft-Labs.png

You’ll notice a common element, the Y Soft logo. The important factors behind these brands are to keep the Y Soft brand personality, to keep our corporate logo intact, build on the strong product brand names and develop a scheme where all future brands could easily be added to the brand family. The use of color and backdrops further distinguish each brand.

YSoft-SafeQ-logo-color.png
YSoft-be3d-logo-color.png
YSoft-Ventures-logo-color.png
YSoft-Labs-color.png

In keeping with our Czech heritage, we are also proud to have worked with a Czech designer to develop and license our own Y Soft font.
YSoft-font.png

We’ve created a video showcasing the brands in use.  We hope you enjoy our new branding system. Let us know in the comments below.

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