New Y Soft Branding System

You may have noticed that our flagship solution, YSoft SAFEQ, has a new look. The new YSoft SAFEQ logo is part of an overall new branding system for Y Soft. Why do we have a new branding system?

Y Soft has grown significantly since the introduction of YSoft SAFEQ in 2003. With the introduction of new capabilities in YSoft SAFEQ, which is now a platform, the acquisition of a 3D printer company and our future plans, it was time to create a branding system that is inclusive of these new solution areas and our future plans.

Today, our branding system includes these brands: Y Soft, YSoft SAFEQ, and YSoft be3D, our family of 3D printers and printing solutions.





You’ll notice a common element, the Y Soft logo. The important factors behind these brands are to keep the Y Soft brand personality, to keep our corporate logo intact, build on the strong product brand names and develop a scheme where all future brands could easily be added to the brand family. The use of color and backdrops further distinguish each brand.


In keeping with our Czech heritage, we are also proud to have worked with a Czech designer to develop and license our own Y Soft font.

We’ve created a video showcasing the brands in use.  We hope you enjoy our new branding system. Let us know in the comments below.

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YSoft SAFEQ Breeze Beta
YSoft SAFEQ Breeze Beta

SMB can now lose the IT hassle of supporting print services.