In May Y Soft drew the attention of visitors at the TEDxBrno 2013 and GeeCON 2013 conferences

Y Soft Corporation
Karen Lachtanski
VP, Product Communications
For Y Soft, May was a month of presentations – Y Soft attended conferences in the Czech Republic and abroad.

In the Czech Republic we decided to support the TEDxBrno 2013 conference which attracted over 300 visitors to the Reduta theatre. The aim of the conference was to present unique speakers, under the auspices of TED, who have great stories, business success or innovative ideas. The GeeCON 2013 conference, held in the Polish city of Krakow, was a highly specialized conference for Java experts and programmers. The audience heard many interesting stories from the Java programming scene.

Y Soft introduced itself at both conferences as the main, platinum partner who offered guests not only a traditional presentation, but an unconventional program as well. We wanted to highlight the green dimension of our product at TEDxBrno 2013, because we knew this would be a familiar theme for many attendees. "We came up with a creative concept at TEDxBrno: How does paper feel in the basket? The participants could try out this feeling themselves. Part of the ecological agenda was a well-known game from our childhood – the extremely popular “boats” game. It was not tankers and submarines being sunk, however, but an ecological pest was being destroyed,“ says Daniela Binková, marketing specialist at Y Soft.

The Polish GeeCON 2013 conference attracted 800 guests from Poland and neighboring countries. What did we have in store for this special audience? A game focused on concentration and strong willpower where two players compete against one another through their thoughts: "In the Mindball game two rivals shift a ball between them by means of concentration. The game proved very popular among the guests", says Daniela Binková. At the end of each conference day, Y Soft representatives announced the winners, who received books on programming, signed by their authors who were also lecturing at the conference.


Karen Lachtanski
Karen Lachtanski
Karen is part of Y Soft’s marketing team heading up PR, Analyst Relations and Content Marketing. Based in San Jose, California, she’s up early in the morning with a cup of coffee in one hand and a phone in the other in order to stay connected with teams in the Czech Republic and around the world.
View all posts by Karen Lachtanski

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