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The Y Soft Corporation has expanded its team in Asia & Pacific region

Former Communications Director
Global company Y Soft, who prides itself on possessing a business and technical background in real proximity to its partners and customers around the world, has successfully completed the acquisition of an Australian distributor of competitive solutions, Equitrac Systems of Australia. Completion of the successful acquisition took several months full of legislative, informative and factual negotiations leading to a mutual satisfaction of the partners. The new company will be called Y Soft Australia and its registered office is located in Sydney.

The Y Soft team has expanded by about nine new enthusiastic colleagues who strengthen both the sales and technical support for Asia and the Pacific. "Our main focus will be to shift the printing solutions YSoft SAFEQ to the position of number one on the Australian market, in the Asia-Pacific region and around the world. For me personally, it means to start competing with print solutions that I have been representing for the last 24 years, and I see it as a great challenge," says Phil Heafey, Director of Y Soft Australia. Equitrac Systems of Australia namely focused on the sale of competitive print solutions in the past. The parent company, Y Soft, gains by this step a new customer network and the opportunity to continue to improve services based on solid local relationships with partners and customers.

The main goal still remains to effectively and with quality draw new colleagues into the process of Y Soft, which is already taking place through various training sessions or meetings with colleagues from other branches. "We knew Y Soft in the past only as a competitive company that provided a high quality solution with high flexibility and reasonable prices. Now our task is, as quickly as possible, to use the know-how of a new solution in dealing with customers. We chose Y Soft because we feel it has a solid background, a friendly atmosphere, and direct and straight negotiations with the management convinced us further," concludes Phil Heafey on the reasons for why Y Soft.

Karen Lachtanski
Karen is a previous member of Y Soft’s marketing team, previously heading up PR, Analyst Relations and Content Marketing, now managed by Ondřej Pospíšil and Amanda Bäckström.
View all posts by Karen Lachtanski

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