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Y Soft welcomes Aurora Office Automation

Former Communications Director
China is the world’s second largest market and Y Soft is no stranger in this region. The growth potential in China is significant and to be truly successful there, a local presence is needed. After studying the market, Y Soft has opened a subsidiary in Shanghai, Y Soft China Ltd.
Locally in China, the Y Soft office is known as Y Soft Shanghai Software Trading Company. The office will be under the leadership of Milan Fujita who holds the position of YSoft Japan Ltd., CEO Y Soft Asia Pacific Ltd. (Singapore) and Director of Y Soft Australia Ltd. He can now add CEO Y Soft China to his lengthy list of titles.

And, since Y Soft sells through the channel, the company also announced a formal partnership with Aurora Office Automation. Aurora Office Automation is a respected, well-known business-to-business brand in China and has been fully trained and certified to offer YSoft SAFEQ print management and document capture in the region.

The local Y Soft team in China, consisting of sales and technical consultants, will work with Aurora teams to bring enterprise workflow solutions throughout the region as an embedded solution on multifunction devices (MFDs). Aurora already is known as a top reseller of MFDs and can now expand to offering solutions.

Read the Y Soft press release.

恭祝商琪 (Good luck in business)

Karen Lachtanski
Karen is a previous member of Y Soft’s marketing team, previously heading up PR, Analyst Relations and Content Marketing, now managed by Ondřej Pospíšil and Amanda Bäckström.
View all posts by Karen Lachtanski

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